5 ways to reduce your fashion footprint

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1. Buy quality not quantity

Clothes are more affordable than ever, but you don’t have to buy more of everything. The UN reported that fashion is the second most polluting industry in the world, so rather than buying 3 t-shirts for $50, buy one of higher quality for that $50 and get the use out of it. Ethical and sustainable fashion does carry a higher price tag, but it reflects the true cost of eco-friendly production.

2. Look in your wardrobe!

The Wall Street Journal reported that 20% of your current wardrobe is worn 80% of the time, meaning that the average person has a lot more outfits than they think about. Next time you’re wanting to get a new outfit, check the back of your wardrobe. After all, your old ‘out of style’ clothes might be the latest trend!

3. Give yourself a “number”

By this we mean make sure you’re going to get the use out of everything you buy. One popular method is the #30WearsChallenge, a campaign originally started by Olivia Firth of Eco-Age. The challenge is about wearing anything you purchase at least 30 times, and making an effort to think about if you really need that new top. Another easy way to analyse if you need to buy something new is to convert it to dollars per wear. If you decide to buy a new pair of jeans for $100, but think you will wear them 100 times in their lifetime, those jeans are costing you $1 per wear. This number is a whole lot better than a ‘cheap’ $30 dress that you’re buying for a single event.

4. Take care of your clothes!

Storing, washing, and taking care of your clothes in the right way is an easy and low cost way to reduce your fashion carbon footprint. Keeping clothes in an easy to access and tidy area means you don’t find yourself searching for an outfit from the creased and dirty floordrobe you have going, making your everyday outfit choice something you can do with ease. Hanging up or folding clothes prevents dust and dirt being picked up, and keeps your clothing aired out and tidy. Washing your clothes regularly helps to extend the life of your outfits, but take care not to over-wash as this can encourage fading and wear on certain textiles (as well as wasting precious water!).

5. Shop second hand

For those of you who don’t quite want to stop shopping entirely, how about buying second hand? Purchasing second hand means extending the life cycle of garments destined for waste. Vintage clothing, broadly garments that are 20+ years old, has made a massive comeback in recent years. Lucky for you, we have an extensive selection of products available to purchase, like this insane 90s fit!

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